Owner Advisory & Value Acceleration
Weekly owner advocacy focused on KPIs, valuation methods, vision and traction, due diligence readiness, and value gap remediation.
Maximize Business Value with a Practical, Proven Growth Framework
Growth Caddie works with MSP owners, leadership teams, and acquisitive buyers to improve operational maturity, strengthen financial performance, and increase enterprise value over a 2-5 year value creation horizon.
About Our Methodology
Our advisory approach combines strategic planning, operating rhythm, and best-in-class metrics to execute excellence from the foundation up. We guide owners through value acceleration with a proprietary framework informed by the MSP Pyramid of Excellence and real-world transaction experience.
- Establish meeting cadence, accountability, and scorecards
- Benchmark against best-in-class operational and financial metrics
- Run focused workshops to close value gaps quarter by quarter
- Build owner readiness and company readiness in parallel
Statement of Proof
Growth Caddie has helped 18 MSP owners prepare and exit successfully, with an average 3x increase in realized business value.
Why "Growth Caddie"?
Growth Caddie was built on a simple idea: great operators don't go it alone. Like a caddie in golf, we bring the right tools, perspective, and experience to every situation. Over the past 40 years, we have founded multiple service providers and worked with hundreds of MSPs, seeing how decisions actually play out—what works, what doesn't, and where hidden risks lie. That experience allows us to guide owners with clarity and confidence, helping them make better decisions, avoid costly mistakes, and ultimately build more valuable businesses.
Services
Operational Maturity Assessment (OML)
2-4 hour structured review across strategy, finance, sales, service, and compensation with a prioritized action plan.
Acquisition Assessment
For private equity, family offices, and acquisitive operators: LOI review, range of value analysis, customer concentration, contracts/MSA review, and KPI comparison.
Technology & Service Optimization
Tech stack and competency review, service payroll and COGS optimization, PSA best-practices audit, and profitability improvement levers.
Workshops
Over 30 targeted workshops brought to clients at exactly the right time — covering value creation strategy, budgeting, account management, sales, EOS/Traction alignment, and more. View all workshop categories →
Team
Paul C. Cissel
- First 14 years in high technology, including CEO roles at two VC-backed software companies.
- Past 22 years as an entrepreneur focused on growth and value creation.
- Founded ComBusSolutions and sold to Phoenix Networks (American; PHX); served as COO/Senior VP Sales across 24 sales offices, 2 call centers, and multiple acquisitions.
- Founded MV-Telephone (dba Atlantic Connections) and sold to ChoiceOne (CWON); served as Senior VP Sales while maximizing earn-out performance across 8 Northeast offices.
- Founded Internet & Telephone and sold to Onepath; led M&A with six acquisitions at I&T and one at Onepath.
- Directly involved in more than 50 M&A transactions.
- Robin Robins/TMT Expert in Residence for growth and M&A.
- Service Leadership Senior Analyst and peer group facilitator.
Kevin Bozung
- Founded Safety Net in 2003, grew to $9MM with best-in-class metrics, and sold to Thrive in 2024.
- Built a high-performing management team and took a sabbatical in 2020/2021, including a six-month RV trip across the country.
- Returned full-time in 2022 with a focus on value acceleration.
- Co-founded Naveego in 2014 and sold to Aunalytics in 2021; served as Chairman of the Board.
- Member of the fund-raising team that successfully purchased Grand Traverse State Bank, and served on its Board.
- 22 years as an entrepreneur.
- Service Leadership Certified Coach.
- Certified Exit Planning Advisor through the Exit Planning Institute.
Contact
Ready to improve performance now and increase options later? Let's discuss your goals, current baseline, and the right first 90-day plan.
Typical engagements include startup/focus day, weekly advisory cadence, and quarterly planning cycles.
Testimonials
"Your insights and the tools you introduced have been instrumental in steering our company in the right direction, enabling course corrections and significantly increasing overall value."
- Todd Kuebel, COO, Techlocity
"We can't thank you enough for the guidance and wisdom shared to get us here. This milestone would not have happened without your support."
- Dan Dickenson & Jeremy Fitzgerald, Reboot Networks
"As we celebrate closing our deal, we want to share our thanks for how generously you shared your knowledge and friendship with us."
- Client note after successful transaction close